SEMED 2024

Discover the future of
healthcare in Seattle.

Marketing Proposal

SEMED is more than just a medical fair and exhibition; it's a gathering point for thousands of leaders, manufacturers, distributors, and healthcare professionals from the Americas. At SEMED, connections that drive innovation are forged, knowledge that enhances healthcare is shared, and business opportunities that change lives are created.

My aim with this proposal is to steer our audience through a path of awareness, interest, consideration, and, ultimately, action. By utilizing creative strategies, effective tactics, and a people-centric approach, I aspire to inspire thousands of professionals to join us at SEMED 2024 and become part of an event that will redefine healthcare in the Americas.

Throughout this proposal, we will delve into each stage of the campaign, from sparking curiosity about the event to encouraging the audience to register and actively participate in SEMED 2024. I will demonstrate how our marketing efforts will translate into a successful event and a transformative experience for all involved.

Funnel Summary

Awareness Stage

In this stage, the narrative should focus on sparking curiosity and creating awareness about SEMED 2024 as a relevant and exciting event. We should highlight why this event is important and what attendees can expect.

Interest Stage

The story in this stage should delve deeper into why SEMED 2024 is an endless source of knowledge and professional growth. We should emphasize the learning opportunities and the benefits of participation.

Consideration Stage

In this phase, the story will center on how SEMED 2024 is the ideal platform for networking and collaborating with professionals and businesses. We should highlight the importance of networking and collaboration at the event.

Action Stage

Finally, the story will focus on the action the audience needs to take: registering and participating in SEMED 2024. We will emphasize how this event is the gateway to global business opportunities in healthcare.

Stage 1: Awareness

SEMED 2024 - The Epicenter of Innovation in Healthcare

In this stage, we will focus on sparking curiosity about SEMED 2024 as the epicenter of innovation in healthcare. We will tell the story of an event that brings together thousands of manufacturers, providers, distributors, and healthcare professionals from across the United States and Latin America.

Email Marketing

We will reach out to previous SEMED attendees to start sending them information and inquire about their interest in attending our upcoming edition.

Content Marketing / PR

We will create articles and posts related to the industry, which may not necessarily be directly linked to the specific event. This will help us establish our authority in the industry and attract an audience interested in SEMED.

OOH

Investing in outdoor advertising will help generate awareness about SEMED 2024 and capture the attention of a broad audience.

Complementary Events and Trade Shows

If there are medical events or related fairs scheduled before SEMED 2024, we can consider attending or becoming sponsors.

Stage 2: Interest

A Platform for Ongoing Learning

SEMED 2024 is much more than a medical fair. It is a vast treasure trove of knowledge, a space where curious and eager minds come together to explore, discover, and grow. In this stage of the campaign, we will invite our audience to immerse themselves in the narrative of SEMED 2024 as an endless source of knowledge and professional growth opportunities.

Email Marketing

We will continue reaching out to previous participants while also adding new interested individuals from this year.

Printed Direct Mail Campaign

We will send printed promotional material to healthcare professionals, highlighting the learning and growth opportunities offered by SEMED.

OOH

As we progress into the Interest stage, we will continue to use Outdoor Advertising to provide more detailed information about our event and emphasize its benefits.

Influencer

By identifying key industry influencers, we will increase the presence at pre-event webinars and the number of people interested in downloading our content and getting informed about the event beforehand.

Stage 3: Consideration

Engagement with Industry Leaders and Prominent Companies

In Stage 3 of our campaign, we delve into a narrative that emphasizes how SEMED 2024 becomes the epicenter where collaboration and networking become key drivers for success in healthcare. It's the place where professional connections turn into solid relationships, and ideas evolve into tangible projects.

Email Marketing

We will keep reaching out to our database with updates on our content and information about SEMED 2024.

Influencer

OOH

As we progress into the Interest stage, we will continue to use Outdoor Advertising to provide more detailed information about our event and emphasize its benefits.

Stage 4: Action

Discover Innovations and Advance Your Career

In this final stage of our campaign, the story revolves around the crucial moment of action: we invite our audience to take the step and register to participate in SEMED 2024. We will emphasize how this event is the gateway to global business opportunities in the healthcare industry.

Email Marketing

Early Bird Registration
We will offer guaranteed slots and additional benefits for those who register during the first phase to create a sense of urgency and encourage immediate action.

Suscriber reminders
We will send personalized registration reminders and comprehensive information to those who have shown interest in earlier stages of the campaign. We will highlight the benefits of registering.

Influencer

We will collaborate with our influencers who participated in earlier stages to create short and engaging videos discussing the fair and the little time left before we all meet again in Miami.

OOH

We will continue outdoor advertising to highlight the event's approaching date and start building a festive atmosphere around SEMED 2024.

Printed Direct Mail

We will send personalized postcards with event reminders, program information, and some merchandise to those who have registered and confirmed their attendance, thereby increasing attendee engagement.

Budget Allocation Strategy

Effectively Distributing Across Marketing Channels

Email Marketing

Email marketing is a highly cost-effective way to reach a targeted audience. Allocating 10% of the budget to this channel will enable us to execute a well-planned email campaign that can attract and nurture potential event attendees at all stages of the funnel.

Digital

I include several online advertising options, such as SEM (search engine advertising) and Display (graphic and video ads) for our potential audience and for those potential visitors we are already nurturing. This way, we will guide them through the funnel.

Social media

Social media will be a crucial part of our strategy to build awareness and loyalty towards the event. With this budget, we can create content and paid campaigns on Facebook, Instagram, LinkedIn, and X (Twitter).

OOH

Outdoor advertising will give us significant visibility in key locations to be defined. This budget aims to secure a presence in outdoor locations with billboards, screens, and transportation media in prominent cities across the continent.

PR

Our public relations team will assist us in disseminating our content on a much larger scale and reaching our niche audience in a professional manner. This will include press releases, media coverage, and interviews with relevant personalities, enhancing the event's credibility.

Influencer

Influencer collaborations can provide authentic endorsements and widen the event's reach. Allocating 10% for influencer marketing allows for partnerships with key figures in the medical industry.

Printed mail

Printed mail is an effective tool with notable results, boasting a higher level of attention compared to email. It will help us enhance the loyalty of those who have pre-registered to attend the event. Sending some merchandise or visually appealing information will make it even more enticing for recipients.